Skip main navigation

Barclays uses cookies on this website. They help us to know a little bit about how you use our website, which improves the browsing experience– both for you and for others. They are stored locally on your computer or mobile device. To accept cookies, continue to use the website. Alternatively, go to the cookies policy for more information on how to disable cookies.

Question

How do I decide on my Investment Strategy?

Answer

Most of us want to save for the future to achieve an important life goal or ambition - buying a new home, sending children to college, or the promise of an early retirement. Knowing your objectives for the future is the starting point in determining the type of investment you make today and more and more of us are realising the importance of investing directly in shares. Until not so long ago, owning shares was something many people thought was beyond their reach.

Thankfully, times have changed and the tremendous opportunities created by share ownership are now within the grasp of almost everybody. Although it can be high risk, investing in shares can be one of the most flexible, lucrative and rewarding forms of investment there is. Indeed, you may already be a share owner without even knowing it - perhaps through a company or personal pension scheme or an endowment mortgage. You may have participated in a privatisation or been a beneficiary of a building society conversion and found yourself joining the ever-increasing numbers of the shareholding public.

Our website is designed to inform you of the benefits of becoming a more active investor. You will not only find information on how the stock market works, but you will find out how the stock market can work for you. This will give you a greater understanding of the basics of buying and selling shares and tells you how to match your personal investment preferences to market opportunities. It will help you realise your savings and investment growth potential.

Please be aware that we are an execution only stockbroker. This means we can provide you with tools and research to help you make informed investment decisions, but we cannot provide investment advice.

How helpful was this answer?

Not at all Very helpful